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Application of Data Mining Techniques to a Selected Business Organisation with Special Reference to Buying Behaviour | | Tejaswini Hilage
; R.V.Kulkarni
; | | Date: |
17 Dec 2011 | | Abstract: | Data mining is a new concept & an exploration and analysis of large data
sets, in order to discover meaningful patterns and rules. Many organizations
are now using the data mining techniques to find out meaningful patterns from
the database. The present paper studies how data mining techniques can be apply
to the large database. These data mining techniques give certain behavioral
pattern from the database. The results which come after analysis of the
database are useful for organization. This paper examines the result after
applying association rule mining technique, rule induction technique and
Apriori algorithm. These techniques are applied to the database of shopping
mall. Market basket analysis is performing by the above mentioned techniques
and some important results are found such as buying behavior. | | Source: | arXiv, 1112.4031 | | Services: | Forum | Review | PDF | Favorites | |
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