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An experimental study of opinion influenceability | | Przemyslaw A. Grabowicz
; Francisco Romero-Ferrero
; Theo Lins
; Gonzalo G. de Polavieja
; Fabrício Benevenuto
; Krishna P. Gummadi
; | | Date: |
2 Dec 2015 | | Abstract: | Humans, like many other animal species, often make choices under social
influence. Experiments in ants and fishes have shown that individuals choose
according to estimations of which option to take given private and social
information. Principled approaches based on probabilistic estimations by agents
give mathematical formulas explaining experiments in these species. Here we
test whether the same principled approaches can explain social influence in
humans. We conduct a large online field experiment in which we measure opinion
influenced by public comments about short movies in the most popular
video-sharing website. We show that the basic principles of social influence in
other species also apply to humans, with the added complexity that humans are
heterogenous. We infer influenceability of each participant of the experiment,
finding that individuals prone to social influence tend to agree with social
feedback, read less comments, and are less educated than the persons who resist
influence. We believe that our results will help to build a mathematical theory
of social influence rooted in probabilistic reasoning that show commonalities
and differences between humans and other species. | | Source: | arXiv, 1512.0770 | | Services: | Forum | Review | PDF | Favorites | |
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